by AJ Rai
Our VP of Sales AJ Rai, is a regular industry contributor to PrintAction Magazine with his “Byte Bulletin”. In this article, he gets to the heart of why Email Marketing is struggling to generate leads.
AJ highlights several key factors contributing to this decline, including stricter data privacy laws, enhanced spam filters, and consumer email fatigue. He stresses the importance of building meaningful relationships and utilizing data-driven strategies to regain traction in a crowded market.
